Sunset on the Beach


Free and open to the public, Sunset on the Beach features viewing of great movies on a 30-foot screen, with popular restaurants serving affordably priced meals and live Hawaiian style entertainment with deejays from popular radio stations.  The event is located on Queen's Surf Beach, across from the Honolulu Zoo.  It starts about 4:30 pm and ends at about 9:30 pm, with the movies being shown after sunset. Waikīkī Improvement Association is also on facebook, "Like" us and you will receive notifications of upcoming Sunset events.

(Click here for sponsor info)

2019 Sunset on the Beach is sponsored by Southwest Airlines and Hawaii Tourism:


May 11, 2019 - "Moana"
June 15, 2019 - "Spiderman: into the the Spider-Verse"
July 6, 2019 - "Mary Poppins Returns"
August 10, 2019 - "Coco"
September 14, 2019 - "Up"
October 12, 2019 - "Ralph Breaks the Internet"

(schedule/movies are subject to change).


Sponsored by Hawaii Tourism:

September 7, 2019 - Aloha Festivals Concert on the Beach

Kuhio beach torchlighting and hula show


Join us for authentic Hawai‘ian music and hula shows by Hawai‘i’s finest hālau hula (dance troupes) and Hawaiian performers.  Opens with torchlighting and the traditional blowing of conch shell.  The shows are held every Tuesday, Thursday and Saturday, weather-permitting from 6:30pm to 7:30pm (6:00pm to 7:00pm Nov-Dec-Jan),  free to the public at the Kūhiō Beach Hula mound on Kalākaua Ave near Uluniu Avenue across from the Hyatt Regency Waikīkī.  Outdoors, casual, seating on the grass; beach chairs, mats, etc. okay.  Cameras welcome.  Presented by the Hawai‘i Tourism Authority, City & County of Honolulu, Waikīkī Improvement Association and Hyatt Regency Waikīkī Beach Resort and Spa.  For more information, call 843-8002.

October, 2019 Schedule

November, 2019 Schedule

 For more info, please click here.

Waikiki 'Ohana Workforce (WOW)

The Waikiki 'Ohana Workforce is the employee council of the Waikiki Improvement Association. We represent the 35,000 employees who work in or service the Waikiki area.

WOW Quarterly Beach Clean-ups

The Waikiki Ohana Workforce (WOW) coordinates three Waikiki Beach clean-ups each year. These are held in April (Earth Day), July (Summer clean up) and October (Lets Make a Difference Day). A special mahalo to all of the companies who donate their time, supplies and manpower: Hyatt Regency Waikiki, ABC Stores, Hilton Hawaiian Village, E NoaCorporation, Polynesian Adventure Tours, Royal Star Hawaii, Halekulani, HPD-D6, International Marketplace, Kyoya Hotels in Waikiki, New Otani Hotel, Alohilani Resort, Hawaiian Building Maintenance, Queen Liliuokalani Trust.

For more information about WOW:
Waikiki Improvement Association 2250 Kalakaua Avenue, Suite 315, Honolulu, Hawaii 96815
Ph: 808.923.1094     Fax: 808.923.2622    e.mail:

Upcoming Scheduled Beach Clean ups:

April 20, 2019 - Earth Day (flyer)

July 20, 2019 - Summer Clean up (flyer)

October 26, 2019 - Let's Make a Difference Day (flyer)                                            

Aloha Festivals

HONOLULU’S Aloha Festivals is the oldest and largest Hawaiian cultural celebration in the United States. What is known today as Aloha Festivals was created in 1946, as Aloha Week - a cultural celebration of Hawai'i’s music, dance and history intended to perpetuate our unique traditions.

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Aloha Week became Aloha Festivals in 1991. Aloha Festivals has become a celebration of our Hawaiian culture, events are held in September.  Integrated into the culture are many island traditions and customs of each of the Hawaiian islands. Hundreds of volunteers labor together each year to stage the events, which are attended statewide by nearly one hundred thousand people.  Since 2008 the Aloha Festivals have been administered by the Waikīkī Improvement Association.  The festivals are funded through the sale of Aloha Festivals ribbons and power bands, via corporate and private donations and grants from the Hawai‘i Tourism Authority and the City and County of Honolulu.   As a 501©3 corporation, donations are tax deductible and welcomed.

For more information visit: Aloha Festivals

2019 Waikiki new year's fireworks


Sponsored by the members of the Waikīkī Improvement Association, the Fireworks by Grucci New Year’s fireworks show will start at 11:55 pm on December 31st. From a barge just off Waikiki Beach, one announcement salute will be fired every minute until 1 minute before midnight. This is the signal for everyone to direct their attention toward the ocean and tune your radio toKKOL107.9 KoolGold or amfmKHNR or 95.1FM Real Country or 97.5 Country to enjoy choreographed music.

Exactly at midnight a barrage of colorful salutes will signal the start of the New Year! The 8 - 10 minute fireworks show will include designs of palm trees, rings, strobes, sparkling fans, colorful falling leaves, brocades and willows falling to the ocean.

More than 100,000 kamaaina and visitors will view this extravaganza of light and color launched from an offshore barge, visible all along Waikiki Beach. It will be a show worthy of our world-class destination and also symbolizes Waikiki Improvement Association's members practicing the spirit of Lokahi - or unity as they have all come together to make this event possible.

The event would not be possible without the support of the following Waikiki businesses that sponsored the event:

First Hawaiian Bank - Waikiki
Bank of Hawaii - Waikiki
The Modern Honolulu
Hyatt Place Waikiki Beach
Hilton Garden Inn
Central Pacific Bank - Waikiki

Duke's Waikiki

Robertson Properties
Ambassador Hotel Waikiki

The New Otani Kaimana Beach Hotel

Tiki's Grill & Bar
Securitas Security Services

Hilton Waikiki Beach Hotel
DFS Hawaii
Luxury Row at 2100 Kalakaua

Trump International Hotel

Halekulani Hotel

Kyo-ya Hotels & Resorts
Outrigger Enterprises

Aqua-Aston Hotel & Resorts

Hyatt Regency Waikiki Resort & Spa

Waikiki Beach Marriott Resort
Hale Koa Hotel
Alohilani Resort Waikiki Beach
International Marketplace
Royal Hawaiian Center

ABC Stores

Prince Waikiki
Queen Emma Land Co
Waikiki Shopping Plaza

Other Activities